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Explore product management topics

Dive deeper into specific areas of product management through my free articles.

5 Principles for Structuring your Single-Product PM Team

In contemporary B2B SaaS you often have one complex product and a large engineering team. Five operating principles for structuring the PM team around it.

Drop NPS, Use This Instead

NPS is overrated: vague, delayed, and detached from product decisions. Why CSAT and CES give product managers signals instead of sentiment.

I Have No Product Strategy, What Now?

You’ve been told to “just create a roadmap,” but the strategic input is missing. A five-step bottom-up approach to strategy for product managers.

Roadmap Prioritization Without a Scoring Matrix

Roadmaps built on scores look scientific, but product work is a race with a finish line we choose. How to prioritize goals-first, using Jobs-to-be-Done.

Jobs-to-be-Done in the AI Era

Articulating clear, actionable jobs is hard. How GenAI turns the blank page into a first-draft JTBD hypothesis, and why JTBD now belongs in every PRD.

A Single North Star vs. Value Creation KPIs

As a SaaS product matures and becomes modular, one North-Star Metric stops lighting up every module. Why a small set of value-creation KPIs works better.

Are You Really Measuring Your Product’s Value Creation?

Tracking metrics isn’t the same as measuring value. Using the Value Creation, Delivery and Capture model to define product KPIs that matter.

The Zeroth Law of Product Management

Good products are customer-centric, but which customer? Borrowing Asimov’s laws of robotics to define the first principle of product management.