For companies

Product management consulting for B2B companies

Strategy, growth, team structure and roadmapping, from someone who has built and rebuilt product organizations from the inside.

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Strategic product focus

I have helped companies pivot to a more focused ICP strategy, strengthening product-market fit, improving retention by up to 25% and NPS by up to 50 points.

  • ICP creation: based on one or more customer Jobs-to-be-Done
  • Product focus: crafting a clear, actionable product strategy based on the ICP and the current company context
  • Strategic alignment: ensuring all investments across teams support the core strategy
ICP · Jobs-to-be-Done · strategy

Growth opportunities

I have helped product and go-to-market teams launch new products and add-ons that resulted in millions in cross-sell revenue.

  • Uncover customer needs: detect new, highly valued customer problems at scale
  • Business case: build an iterative business case with checkpoints and lean investment, and set pricing based on industry best practices
  • Launch, adoption, revenue: launch the new product and carefully measure leading and trailing success metrics
+ new add-onlaunch · adoption · revenue

Build high-performing, AI-first product teams

Product management is changing. Is your product team keeping up?

  • Hiring strategies: attract and retain top product talent and hidden gems
  • Career ladder and competency matrix: define and implement a fair, transparent framework for career development
  • AI enablement: introduce AI where it matters, so product teams can do more
product team + AI where it matters

Align product and go-to-market strategy

I have helped product teams integrate their roadmap with effective go-to-market strategies, so the product not only meets market needs but also achieves maximum impact and adoption.

  • Strategic alignment: make sure the product roadmap matches go-to-market efforts
  • Market feedback: drive adoption and adjust decisions
Product roadmapGo-to-market

Structure cross-functional teams for performance

The right team structure prevents many of the issues entire frameworks try to solve without addressing the root cause. Smart use of modern structures, such as the Spotify model or the one Marty Cagan explains in Empowered and Transformed, can multiply the business impact of your execution.

  • Autonomy: team members take ownership and make the right decisions
  • Clarity: clear goals lead to the right decisions
  • Accountability: freedom comes only with responsibility
Lane ALane BLane Cautonomy · clarity · accountability

End-to-end product roadmapping process

Scaling good execution is only possible when roadmapping and feedback processes and tools are properly integrated.

  • Strategic goals: the product roadmap aligns with business objectives
  • Living roadmap: accessible to everyone and updated in real time
  • Feedback and requests loop: customer and market signals connect to roadmap items transparently
GoalsRoadmapFeedbackcustomer signals flow back into the roadmap

Let's talk about your product organization

A 30-minute call to understand where you are and whether I can help.

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