Connecting the Dots of Theory in Product Management
Tailored coaching and mentorship for individual product managers, and product management consulting for B2B companies.
Grow as a product manager, at any level
- Break into product management
- Think more strategically and manage up
- Prepare for interviews and step into leadership
Build a high-performing product organization
- Focus the product on the right ICP and strategy
- Find and launch new growth opportunities
- Structure teams and roadmapping for scale
What product managers say
How product managers and leaders have grown with my support.
“Ivo's insights proved invaluable while I navigated the transition from Product Manager to VP of Product, helping me sharpen my thinking at key moments.”
Martin VoynikovGeneral Manager“Over the years, Ivo has been an incredible help to me, both when I was an individual contributor and later as I stepped into product leadership. He has a rare ability to zoom in on execution details and zoom out to the strategic big picture, and every time his advice has been spot-on and hugely valuable.”
Momchil AndreevProduct Leader and Entrepreneur“Ivo supported me in the process of clarifying and derisking the strategy of our product, and his keen insight and pragmatic approach shed light on important aspects I had not thought about. His inputs allowed me to avoid a suboptimal strategic direction, thus saving me time and potential business losses.”
Magdalena PetkovaSenior Product ManagerLatest articles
Quick, practical takes on key product management problems.
5 Principles for Structuring your Single-Product PM Team
In contemporary B2B SaaS you often have one complex product and a large engineering team. Five operating principles for structuring the PM team around it.
Drop NPS, Use This Instead
NPS is overrated: vague, delayed, and detached from product decisions. Why CSAT and CES give product managers signals instead of sentiment.
I Have No Product Strategy, What Now?
You’ve been told to “just create a roadmap,” but the strategic input is missing. A five-step bottom-up approach to strategy for product managers.
Ivailo V. Ivanov, or in short, Ivo the PM
I am a product leader with a strong technical background, specializing in creating and scaling small to mid-sized B2B product organizations. Over the years, I have honed my ability to connect strategy with goal-driven execution, while optimizing team structure, ultimately enabling companies to build a high-performing product organization.
By blending hands-on experience with industry best practices and the latest in product management theory, I help both aspiring and seasoned product managers excel and advance in their careers.